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Questions: You are required to complete 3 Communication briefs: 1. A media release targeting the general public 2. A newsletter article targeting primary stakeholders in the hospital setting 3. A letter to a Member of Parliament (this should be the local Member for hospital setting) Answers: 1.Media Releasem Date: November 5, 2017 Implementation of Electronic Record System in the Royal Melbourne hospital Come Support the Automation Process Melbourne: The operations department of the Royal Melbourne Hospital is pleased to inform all stakeholders of the hospital that, Stevens Branson, the new operational head of the operations department plans to focus on automation of business process of the hospital. The implementation of the Electronic Medical Record (EMR) across all departments of the hospital is an important strategic initiative of Stevens Branson. Mr. Branson, a post graduate in healthcare operations management from the University of Melbourne has worked in reputed hospitals of Australia and his strategic initiative has pleased all the stakeholders of the Royal Melbourne Hospital. This automation process will be effective from December, 2017. The employees of the hospital including front-line-executives, nurses and medical practitioners will receive a 15-days formal training of software handling which will commence from next week. This strategic move of Stevens Branson will create long-term value for all the stakeholders of the Royal Melbourne hospital. The patients visiting the Royal Melbourne Hospital will be substantially benefitted from this automation because the sensitive information of the patients, their blood ground and past medical records can be easily retrieved by doctors during situation of emergency by doctors. Another important advantage of the Electronic Medical Records which will facilitate all the medical service providers of the country is that the digital record keeping system is centralized enabling the service providers to track information of patients via enterprise-wide shared network. The stakeholders of the Royal Melbourne hospital are looking forward to implementing this constructive change and have been occupied to streamline operations. The Royal Melbourne hospital is dedicated to deliver efficient service to patients and members of community with minimal error. Automation in the business process will facilitate the vision of the Royal Melbourne Hospital. Electronic Medical Records will eliminate the hassle of traditional record keeping system and this process will be centralized across all departments of the hospital by end of the year, said Mr. Branson. For more information, please contact Mr. William Cook- Senior Manger of Operations Department of the Royal Melbourne Hospital at Phone: xxxxxxxxxxx or operationsmelbournehospital@rmh.org 2.The Royal Melbourne Hospital Newsletter November, 2017 Dr. Stevens Bransons Powerful Plan to implement EMR in the Royal Melbourne Hospital Stevens Branson was recently named the head of the Operations Department of the Royal Melbourne Hospital after his return to the hospital last July. After completing his post-graduation from the University of Melbourne in Healthcare Operations management, Stevens Branson has worked with Bethesda Hospital for 2 years and Royal Perth Hospital for three years. Stevens Branson aims to bring certain important changes in the operations system of the Royal Melbourne Hospital. These changes will adopt Hospital Automation System and Electronic Medical Records (EMRs) will be implemented in the hospital this from December, 2017. The Electronic Medical Records will help in maintaining accurate records of information and medical history of patients who visit the Royal Melbourne Hospital. The EMR system will make it convenient for several healthcare service providers to track the records of the patients by leveraging the enterprise-wide network systems. Patients tend to forget their medical records under situation of emergency. Implementation of Electronic Medical records will help doctor to track medical information of paramount importance, for instance, medical history, personal information and blood group of patients, said Dr. Stevens Branson. This automation will eliminate the disadvantages like inaccurate record keeping and errors of the traditional paper based record keeping system. The employees of the Royal Melbourne Hospital have reacted positively and are ready to embrace this constructive change. The human resource department has arranged a 15 days training for all employees of the Royal Melbourne Hospital like the front-line employees, nurses and medical practitioners. The employees of the hospital will be trained in software automation from next week. The EMR system will enhance the competitive advantage of the Royal Melbourne hospital and will enable the hospital to implement an automated operation management system which will not only reduce the hassle of the paper-based system but will centralize the operations process across all departments of the hospital, said Williams Warner-the CEO of Royal Melbourne hospital. The loyal customers of the Royal Melbourne hospital were absolutely delighted when they were notified about this significant change in the business process of the hospital. The Royal Melbourne Hospital Phone :xxxxxxxxxx Fax: xxxxxxxx Address: xxxxxxxx 3.Letter to Member of Parliament The Royal Melbourne Hospital Phone: Fax: Address: Mr. Paul Mitchell, Member of Parliament Address: Subject: Heartfelt gratitude for the support provided in the implementation of EMR Dear Mr. Paul, This is in response to the support received from you in the implementation process of Electronic Medical Records within the premises of the Royal Melbourne Hospital. I would like to express heartfelt gratitude for the fund received and training facilities arranged by you to ensure smooth implementation of the EMR in the hospital. Our stakeholders, especially employees and customers have reacted constructively to this positive change. The change will centralize and automate the operations process and is in alignment with the long-term vision of the organization. The health, life and security of each of our patients and members of community are valuable to us. The Royal Melbourne Hospital aims to deliver efficient service to patients and strives to reduce error in the business process. Implementation of the Electronic Medical Records will serve this noble purpose. We will begin training our employees in software handling next week and our patients are already notified about the change in the digital record keeping system. The implementation process of EMR will be effective from December, 2017. This process would have taken a longer time without your support. So, the management of the Royal Melbourne Hospital would like to thank you for your support and invites you to visit our hospital at the end of December. We are organizing a press conference to inform our stakeholders about the implementation of the EMR process at the end of December and will notify you soon about the venue, exact date and time of conference. We request you to kindly attend this event and will be absolutely delighted to welcome you at the press conference. Best Regards, Mr. Stevens Branson Head-Operations Department The Royal Melbourne Hospital Bibliography Bovee, C.L., Thill, J.V. and Raina, R.L., 2016.Business communication today. Pearson Education India. Bargiela-Chiappini, F. and Nickerson, C.R., 2014.Writing business: Genres, media and discourses. Routledge. Grunig, J.E. ed., 2013.Excellence in public relations and communication management. Routledge. Kaul, A., 2014.Effective business communication. PHI Learning Pvt. Ltd..